Welcome to PLAY FRIENDS
Where every friend has a story. Friendship, happiness, play & imagination — for kids, families and dreamers everywhere.
Collectible Character Cards
They're not just mascots — they're best friends. Each with their own personality, dream and story.
COCO
Brave • Curious • Always Positive
Loves Bananas 🍌 · Dreams of adventure
Meet Me →NANA
Cute • Creative • Kind
Loves Flower cupcakes 🌸 · Dreams of adventure
Meet Me →TUNA
Smart • Quiet • Mysterious
Loves Grilled fish 🐟 · Dreams of adventure
Meet Me →ALPO
Loyal • Funny • Energetic
Loves Bone-shaped cookies 🦴 · Dreams of adventure
Meet Me →More Friends Coming Soon
Hidden silhouettes waiting to be unlocked. Stay tuned! 🔒
How the Story Began
Scroll through the journey — from a chance meeting to a whole universe of play.
Explore the Map
Seven magical lands to discover. Tap a place to begin your journey.
Take a Friend Home
Premium plush, apparel, collectibles and blind boxes — designed with love.
Chat With Your Friends
Animated stickers, GIFs and emoji packs for every conversation.
Browse LINE StickersPartner With PLAY FRIENDS
Bring our characters to your brand across retail, food, fashion, education and beyond. Let's create happiness together.
Contact Licensing TeamCreating Happiness Through Characters
Our Mission
Creating happiness through characters that feel like real friends.
Our Vision
To become Southeast Asia's leading Character Entertainment Company.